HALLIE SAINTIGNAN

Hallie graduated in May of 2022 with a Bachelor’s degree in Digital Media with a focus in Media Production, and a minor in Communications. She has been working in the sports media industry since 2020, when she balanced being a Division I Softball player and working for the Tarleton Sports Network at Tarleton State University for two years.

After graduating, she went on to intern for USA Softball in the Marketing and Communications department for the summer of 2022. There, she learned the ins and outs of a professional program. She planned and executed social media campaigns for National softball tournaments hosted at the USA Hall of Fame Stadium to elevate grassroots efforts. She was the social media lead and in charge of two other creators in the interim.  

After her time at USA Softball, she moved to Florida and took a job as the Content Creator at Layton Sports Cards. She worked her way up from being the Content Creator to Head of Marketing within the first six months. From there, she was promoted to running the company as the General Manager. She oversaw three locations and over 50 employees during her time as the GM.
From there, she started her own Digital Media & Marketing Company, Southpaw Group, where she is focused on growing small/ local businesses while still getting behind the lens for all levels of softball and beyond!